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CASE
Crowd sourcing today : A Video case study
:the power of the crowd:
Watch the video to learn how a model in which individuals or organizations obtain goods and services, including ideas and finances, from a large, relatively open and often rapidly-evolving group of internet users.
:challenge:
There are major differences between crowdsourcing and outsourcing. Crowdsourcing comes from a less-specific, more public group, whereas outsourcing is commissioned from a specific, named group, and includes a mix of bottom-up and top-down processes.
:Solution:
The effect of user communication and the platform presentation should be taken into account when evaluating the performance of ideas in crowdsourcing contexts.
:results:
Advantages of using crowdsourcing may include improved costs, speed, quality, flexibility, scalability, or diversity.