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CASE

Crowd sourcing today : A Video case study

:the power of the crowd:

Watch the video to learn how a model in which individuals or organizations obtain goods and services, including ideas and finances, from a large, relatively open and often rapidly-evolving group of internet users.

:challenge:

There are major differences between crowdsourcing and outsourcing. Crowdsourcing comes from a less-specific, more public group, whereas outsourcing is commissioned from a specific, named group, and includes a mix of bottom-up and top-down processes.

:Solution:

The effect of user communication and the platform presentation should be taken into account when evaluating the performance of ideas in crowdsourcing contexts.

:results:

Advantages of using crowdsourcing may include improved costs, speed, quality, flexibility, scalability, or diversity.

STUDY

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